ABOUT US
MARKETING
SHOULD BEMEASURABLE
We started Spartan because too many good businesses were paying for marketing they could not measure, explain, or cancel. We wanted to build the opposite of that.
WHAT WE
KEPTRUNNING INTO
Owners who had spent five figures a month for two years and could not name a single thing it had changed. Reports full of reach and engagement, and a bank account that looked the same. Contracts written so the agency got paid whether or not anything worked.
None of it came from bad people. It came from a model that rewards activity. So we built a firm where every piece of work has a goal attached to it, and gets reported against that goal.
7
People on the team, and you will know which of them are on your account
One
Named lead who owns your strategy and stays with it through delivery
Monthly
A report that says what we spent, what it did, and what changes next
WHAT WE BELIEVE
FOUR POSITIONS WE WILL NOT TRADE
Strategy before execution
Nobody proposes a tactic until we understand where your revenue actually comes from today.
Right-sized, not maximal
Sometimes that is three things done properly. Sometimes it is a broader program. What we will not do is add line items to fill out a proposal.
One strategist, all the way through
You will not meet all seven of us, and you shouldn’t have to. One lead sets the direction and stays accountable for it while the right specialists do the craft.
Measured against the goal you set
Lead generation gets held to pipeline. Brand work gets held to brand measures. Not everything ladders straight to a sale, but nothing runs unmeasured.
David Lillard
Chief Strategist & Co-Founder
THE POSITION WE START FROM
We would rather lose the pitch than sell you work we cannot tie back to something you actually want.
David Lillard has worked on both sides of the invoice, inside agencies and on in-house marketing teams. Spartan is the firm he wanted to hire and could not find.
WHAT WEACTUALLY DO
Not a menu to order from. These are the pieces we assemble into a plan once we know what is actually holding your growth back.
Messaging and positioning
StoryBrand-led. We get you saying what you do in words a customer recognizes, before any money goes into media.
Marketing strategy
The audit, the plan, and the order to do things in. This is where every engagement starts.
Websites
Design and build, in-house. Usually the first thing that has to change once the messaging is settled.
Content and copywriting
Site copy, campaigns, email, and the editorial work that keeps a brand showing up all year.
Campaigns and paid media
Planned against a goal, run by specialists, and reported against that goal every month.
Brand and creative
Identity, design systems, and the creative direction that keeps everything looking like one company.
HOW THAT
SHOWS UP INTHE WORK
Beliefs are cheap. These are the operating rules they turn into, and you can hold us to every one of them from the first month.
01
You know who is accountable
No pitch team who disappears after signing. You are told which people own your account, and they stay on it.
02
Everything is in plain language
If a deliverable needs jargon to sound valuable, it probably is not valuable.
03
The work has to re-earn itself
We would rather you stay because the numbers justify it than because the contract traps you.
04
We say no out loud
When a request will not move the goal we agreed on, we tell you before we invoice for it, not after.
CERTIFIED
TWO STORYBRANDCERTIFIED GUIDES
It is the framework behind how we get a business to say what it does in words a customer recognizes, before a dollar goes into media.
David Lillard
StoryBrand Certified Guide
Joel Eschenbach
StoryBrand Certified Coach
START WITH THE DISCOVERY CALL
30 minutes. Let us figure out why your growth is stuck.
