OUR WORK
We Love Helping Great Brands Create Great Marketing
Brand Messaging & Identity
The Legendary Garage
The Legendary Garage’s roots run deep in Level Cross, where automotive excellence has been a tradition for generations. Our challenge was crafting a brand identity that honored this rich heritage while steering boldly into the future. The resulting design system merges classic automotive elements with contemporary confidence, creating a visual that feels both timeless and fresh. Through thoughtful brand guidelines, we ensured every touchpoint would tell the story of Level Cross’s automotive legacy while positioning The Legendary Garage as its exciting next chapter. The result? A brand identity that commands attention, builds trust, and keeps this local landmark’s legendary status rolling forward.
Foreign Accents at College Hill
When a trusted name in foreign auto repair decided to expand, they needed their new College Hill location to carry the same authority while carving out its own distinct personality. We refreshed their iconic brand for this expansion, maintaining the signature retro-inspired design that clients have come to trust, while giving it a sophisticated edge perfect for the College Hill community. The updated identity system seamlessly bridges Foreign Accents’ proven expertise with a bold, contemporary feel that speaks to both loyal customers and a new generation of foreign car owners. Clean lines, dynamic stripes, and confident typography work together to signal professional excellence with a dash of automotive flair.
Out of the Garden Project
How do you capture the heart of an organization fighting childhood hunger? For Out of the Garden Project, we created an identity as powerful as their mission. The logo centers on a heart filled with natural texture, symbolizing both the nurturing spirit of their work and the garden-fresh food they provide. Wrapped in a circular design that speaks to their continuous cycle of giving, the identity system communicates hope, growth, and community connection. Simple yet profound, the brand reflects their transformative impact on local families while remaining approachable and trustworthy. Every design element works to tell the story of an organization that doesn’t just feed children – it helps them thrive.
Website Development
Light Up Nashville
Light Up Nashville is the premier outdoor lighting contractor in the Nashville area. Unfortunately, their website didn’t quite match their company’s brand and the existing website was difficult to work on. Spartan Marketing designed and developed a new site, including writing all of the content and optimizing for SEO.
Over the first three months after launching, they saw a 13% increase in overall traffic and a 31% increase in organic search traffic compared to the previous year!
SonicAire
SonicAire’s revolutionary dust control technology deserved a website that performed as powerfully as their fans. We rebuilt their digital presence from the ground up, focusing on what matters most: clear messaging, intuitive navigation, and robust search performance. The new design strips away complexity to spotlight their innovative solutions through compelling visuals and straightforward user pathways. By applying SEO best practices and optimizing site speed, we ensured that facility managers can quickly find and understand SonicAire’s unique approach to industrial dust control. The result? A streamlined digital experience that ranks well in search, loads fast, and converts visitors into qualified leads.
Carolina Theatre
Creating a seamless digital experience for one of North Carolina’s most beloved historic venues required both technical innovation and artistic sensitivity. We rebuilt the website with a custom API integration that connects their Spektrix ticketing system directly to the website, making event discovery and ticket purchases smooth and intuitive for patrons. The design celebrates the theatre’s rich heritage while delivering modern functionality, with fast load times and responsive layouts that work beautifully across all devices. By balancing historical charm with contemporary performance, we crafted a digital stage worthy of this cultural landmark’s next century of entertainment.
NETcom
For a leader in low-voltage cabling and security solutions with over 30 years of expertise, we crafted a website that perfectly balances technical depth with user accessibility. The new NetCom site clearly communicates their comprehensive service offerings, from network cabling to security systems, while highlighting their impressive portfolio of institutional clients like UNC Greensboro, Wake Forest University, and Cone Health. Clean information architecture and strategic content organization help facility managers and IT professionals quickly find specific solutions, while compelling project showcases demonstrate NetCom’s proven track record. The result is a digital platform that effectively positions NetCom CES as the trusted expert in mission-critical infrastructure, driving qualified leads from their target industries.
H.B. Neild
Over 90 years of construction excellence demanded a website worthy of that legacy. For H.B. Neild, we created a digital experience that showcases their transformative impact on the Texas building landscape. The new site balances rich historical storytelling with dynamic project galleries that highlight their modern capabilities in commercial, industrial, and civil construction. Through thoughtful UX design and compelling visual narratives, visitors can explore both landmark achievements and cutting-edge innovations. The refreshed platform doesn’t just display projects – it demonstrates why top institutions have trusted H.B. Neild as their construction partner for generations. Clean architecture, fast performance, and strategic content organization work together to position H.B. Neild for their next century of building excellence.
Lead Gen & Content Marketing
SonicAire Lead Generator
For SonicAire’s lead generation campaign, we created a high-impact digital asset that turns complex industrial safety concerns into compelling business insights. ‘The Real Cost of Fugitive Dust’ calculator helps facility managers understand the hidden financial impacts of overhead dust accumulation – from compliance risks to production inefficiencies. Through an intuitive interface and strategic data visualization, we transformed technical specifications into clear ROI figures that resonate with decision-makers. The tool not only generates qualified leads but educates prospects about SonicAire’s unique value proposition, proving that sometimes the best way to solve a problem is to help customers see it clearly first.
SonicAire ROI Calculator
When we crafted SonicAire’s ROI Calculator, we turned complex calculations into actionable business insights. This intuitive tool helps industrial facility managers quickly understand the real financial impact of upgrading to SonicAire’s dust control technology. By inputting basic facility metrics, users receive a detailed analysis of potential savings across labor, compliance, and maintenance costs. The calculator doesn’t just crunch numbers, it builds a compelling business case by revealing hidden costs of traditional dust management methods versus SonicAire’s innovative solution. Clean design, responsive functionality, and clear data visualization work together to transform technical specifications into bottom-line benefits, making the value proposition crystal clear for decision-makers.
TCS AI & Cybersecurity Lead Generator
For Total Computer Solutions, we created a compelling lead magnet that demystifies one of today’s most pressing cybersecurity concerns: AI-powered threats. ‘Passing for Human?’ tackles the emerging challenges of AI in cybersecurity, providing business leaders with both critical insights and practical solutions. The guide transforms complex technical concepts into clear, actionable steps while positioning TCS as a trusted authority in modern security solutions. By combining educational value with immediate tactical takeaways, this lead generator doesn’t just capture contact information – it demonstrates TCS’s forward-thinking expertise and commitment to protecting their clients from evolving digital threats.
PMi Bundle Calculator
We transformed PMi’s lead generation with an intelligent bundling calculator that makes pest control pricing transparent and accessible. This high-performing tool has captured over 500 qualified leads in just 18 months by helping homeowners instantly customize their pest protection plans. Users simply input their zip code, square footage, and pest concerns to receive instant, bundled pricing for PMi’s most popular services – from quarterly pest control to seasonal mosquito protection and Sentricon termite systems. The calculator doesn’t just generate quotes – it educates customers about comprehensive protection while streamlining PMi’s sales process. Clear pricing, easy customization, and immediate results have made this tool an essential part of PMi’s digital conversion strategy.
Email Marketing & Automation
Southern Lights of NC
How do we keep up with all the proposals we’re sending out and make sure nothing slips through the cracks? That was the conundrum Southern Lights of NC was facing. We combined proposal, document scanning, and email marketing software to make sure people received regular communications after a proposal to decrease the length of the sales cycle and close more deals.
Vitendi
Once someone is added to your email list, it’s important you reach out to them quickly. But remembering to do so or contacting them manually is quite a task. An email marketing automation tool like ActiveCampaign allows you to build automatic nurture sequences to onramp prospects to a sales decision. All without you having to do a thing.
Choice Senior Care Navigations
A sales nurture funnel is ideal when someone may need some time before making a decision. Offer a lead generator, collect email addresses, and send out emails automatically while you focus on working with clients. Choice Senior Care Navigators used MailChimp to manage its sales funnel, showing empathy for their clients and describing how Choice could help them eliminate stress in Senior Care decisions.
Light Up Nashville Sales Funnel
Choosing to upgrade exterior or landscape lighting is a big decision and may take more than one visit to a website. For Light Up Nashville, we wrote and designed a lead generator and connected a form to Hubspot where they could easily market to new people on their list. It showcases some of their work and helps them see the ways outdoor lighting could not only improve their homes but their lives.
Social Media Management
FitDesk
Connecting with FitDesk’s user base was all about creating space for them to be the best version of themselves. We used Facebook and Instagram for users and LinkedIn to connect with Corporate Buyers and HR managers in a multi-channel approach.
Vitendi
With a younger target demo, Vitendi’s sweet spot was on Instagram where we focused on highlighting great causes throughout the world and inspirational content.
Spartan Marketing
Yes, we manage our own social media! It’s a great place for us to test out new tricks and tools instead of using client accounts. It also gives us room to add value to companies around the globe even if they aren’t current clients.
Let’s Grow Your Business With
Intentional Marketing
Strategy
Creative
Execution
Hire Our Team and Make Marketing Work For Your Business.
We get it. Most companies don’t have the time, expertise, or staff to effectively market themselves. As a full-service agency, we build and execute effective marketing strategies because your company deserves to get the most out of every dollar it spends on marketing.
Working with a StoryBrand Guide could transform your business!
Communicate What You Do
Have you ever told someone what you do is “complicated?” Don’t lose customers because you can’t communicate your value.
Convert Visitors into Customers
Companies with clear, consistent messaging create avid fans of their products and services who come back again and again.
Get your Business Back on Track
Work with a Certified Guide and focus on what you do best instead of worrying about creating compelling content.
TESTIMONIALS
Brands Who Have Partnered With Us
