3 Essential Marketing Tactics for 2023


If You’re Not Doing These Three Things, It’s Time to Catch Up

In today’s fast-paced marketing world, you have to stay on top of the latest trends if you want to remain competitive. Unfortunately, some businesses neglect their marketing, putting them at a disadvantage. If you’re not doing these three things, it’s time to catch up.

1. Marketing Automation

Marketing automation is an essential tool for businesses of all sizes. It can save you time and increase efficiency by automating those repetitive tasks you hate, like:

  • Manually entering contact form information.
  • Sending follow-up emails.
  • Choosing the ideal content to send to a prospect. 
Marketing Tactic 2 - Email Automation

With the help of marketing automation tools like ActiveCampaign and Hubspot, businesses can set up automated workflows that trigger specific actions based on customer behavior, such as sending a descriptive email explaining how your product can fix a problem in their business. By automating these tasks, businesses can save time and resources and ensure that their customers receive timely and relevant communications.

So why would you want to automate your marketing? Let’s dig in.

Automations Save You Time

Automating repetitive tasks such as manual data entry and sending follow-up emails can save you significant time. This allows you to focus on other operations, like product development, sales, and customer service. By eliminating the time you spend on mindless tasks, you free yourself up to do what you do best. 

It’s also worth noting that you’ll likely notice an uptick in your overall morale by skipping these annoying tasks.

Automations Increase Efficiency

Marketing automation tools allow businesses to streamline their marketing processes and workflows, increasing efficiency and reducing the chances of errors. You won’t have to worry about the consequences of being busy with something else or simply making a mistake. No more last-minute emails sent out at 4:55 on a Friday when you can automate your content distribution.

Automations Allow You to Be More Insightful

Marketing automation tools can provide valuable insights into customer behavior and preferences, which can help businesses to make better decisions about their marketing.

Modern automation tools can offer valuable metrics such as:

  • What’s the Click-Through-Rate for emails? 
  • What links get clicked? 
  • Who engages with what content? 

Automation will also keep track of those things, showing you what’s worth putting your energy into and what’s better off being skipped.

Personalizing with Automation Removes the Generic Feel

Marketing automation tools can be used to personalize communications, improving customer engagement and increasing conversions. We’ll touch more on this later, but it’s safe to say that no one wants to feel like a number.

Automations Offer Cost-Effective Solutions

Marketing automation tools can be more cost-effective than hiring additional staff to perform repetitive tasks. If you’re going to keep the same staff you currently have but expect more from them, you must find more efficient ways for them to perform those tasks. Automation may prevent you from needing additional staff. Automation is how you can actually “do more with less.”

Scaling Your Business is Easier With Automation

Marketing automation tools can easily scale with a business, allowing them to accommodate growth without adding additional staff. Likewise, if you lose a marketing team member, it’s easy to do that when your marketing is automated. Once you set up automations, it’s no more difficult to send 5,000 emails than 5.

Marketing automation is an essential tool for businesses of all sizes. It can save time, increase efficiency, provide valuable insights, improve customer engagement, and increase conversions. With the help of marketing automation tools, businesses can better engage their customers and grow their business.

2. List Building

List building is an often overlooked but valuable aspect of marketing.

We always say we’d rather have an organically created list of 100 people than a purchased list of 10,000.

Marketing Tactic - List Building
By building your list with people who have opted in to receive communications from your business, you’ll have a targeted audience that’s worth 100x of the impressions you might receive online. Consider using lead magnets such as guides, checklists, swipe files, quizzes, and calculators to build your list. These lead magnets can capture email addresses and other contact information. Once you have that information, you can send targeted and personalized marketing messages to build a deeper relationship with your customers and increase their chances of becoming repeat customers.

Having that list of people who have expressed an interest in your business, product, or service is extremely valuable for several reasons. We highlight some of those benefits below.

Targeted Lists Are More Likely to Engage

When you have a list of people who have opted-in to receive communications from you, you know that they are already interested in your business and are more likely to engage with your marketing messages.

A study by Campaign Monitor found that targeted email campaigns can generate up to 760% more revenue compared to non-targeted campaigns.

Lists Will Create Cost-Efficiencies

Email marketing is one of the most cost-effective ways to reach your audience. By sending targeted messages to people who have opted-in, you can reach a larger audience and skip the high costs associated with traditional advertising methods.

Quality Lists Give a Better ROI

With targeted email campaigns, you can reach people more likely to convert, leading to a higher investment return.

According to the Data & Marketing Association, the average return on investment (ROI) for email marketing is 122%, which means for every dollar spent on email marketing, the average business earns $1.22.

Lists Allow You to Retarget Across Several Platforms

A list of email addresses also allows you to retarget people on other platforms, such as social media, Google ads, etc.

Nurture Your Long-term Relationships with a Well-Maintained List

Building a list of people who have opted-in to receive communications from you can help create a long-term relationship with your customers. By regularly sending them relevant and valuable information, you can keep them engaged with your business and increase the likelihood that they will become repeat customers.

List building is an essential aspect of marketing, and businesses that prioritize it are better equipped to reach and engage their target audience, increase conversions, and ultimately drive revenue growth.

3. Personalized Marketing

Personalized marketing is a must-have for any business looking to increase customer engagement and conversions. We all hate receiving spammy, clickbait emails or seeing irrelevant ads. Personalizing your marketing communications can make a huge difference, even if it’s as simple as featuring the exact product someone was looking at on your site. 

Marketing Tactics - Personalization

Personalization can be easy; using the customer’s name in an email, for example. However, it can also be more advanced, like using artificial intelligence and machine learning to create custom content and product recommendations based on a customer’s browsing history. By tailoring your communications to your customer’s specific needs and interests, you can improve their chances of engaging with your brand and purchasing.

Knowing how to make personalized marketing work better than your generic marketing comes down to knowing your customer. And not just your audience but each customer. Doing that is best accomplished by gathering and analyzing metrics. Track when someone engages with your content, when they come to your site from one particular platform, or even just what product they show interest in. As mentioned above, you can build segments and automations within your email campaigns to tag your clients appropriately.

When your audience feels like you understand them, you’ll likely notice an increase in engagement and conversions. Personalized marketing can take many forms, such as using a customer’s name in an email, creating custom content based on their browsing history, or recommending products based on their previous purchases.

Here are some ways personalized marketing can help you:

Personalizations Increases Engagement

Personalized marketing can increase engagement by making customers feel like the communication is specifically for them. It shows that the company took the time to understand their needs and interests, which can foster trust and loyalty.

A study by Campaign Monitor found that personalized email campaigns have an open rate 29% higher than non-personalized ones.

They Increase Relevance, Too

Personalized marketing is more relevant to the customer, which can lead to increased conversions. For example, if a customer has previously shown interest in a particular product, a personalized marketing message highlighting that product is more likely to lead to a purchase than a generic message.

Personalization Differentiates You From the Competition

Personalized marketing can help a business stand out from its competitors by providing customers with a unique and tailored experience.

Personalized marketing is tailored to individual customers’ specific needs and interests, which can lead to increased engagement, relevance, ROI, differentiation, and long-term relationship. By personalizing your communications, you can better engage your customers and increase their chances of becoming repeat customers.

Stay Competitive;

Spartan Marketing Can Help

These three areas of marketing are essential for any business looking to stay competitive in today’s fast-paced digital landscape. By automating repetitive tasks, building a targeted email list, and personalizing your communications, companies can improve customer engagement, increase conversions, and ultimately, drive more revenue. If you’re not doing these things, it’s time to catch up. 

Reach out to Spartan Marketing for the best way forward.

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