The July 1 deadline means there’s very little time left to upgrade to GA4 or lose your data.
If it seems like Google is constantly changing things, then you’re probably right. While every update doesn’t warrant your full attention, this one does.
You must prepare for the upcoming transition or lose valuable tracking data. Learn more about why you should upgrade to GA4 below.
GA4: The Latest Google Analytics Platform
For website owners and marketers, Google Analytics is an essential tool to measure performance on their digital channels. It provides valuable insights into how users interact with your website, what content they engage with, and how effective your marketing campaigns are.
In October 2020, Google introduced a new version of its analytics platform, Google Analytics 4 (GA4), to replace Universal Analytics. And starting July 1, 2023, Universal Analytics will stop reporting data, so time is running out to switch to GA4 as soon as possible. Below, we will compare GA4 with Universal Analytics, highlighting their key differences and similarities.
What Makes GA4 Different?
Before you upgrade to GA, you should know what you’re getting.
Gone is the interface you’ve been using for years now. So, once you upgrade to GA4, navigating at the start may be a bit cumbersome.
The good news is that Google has streamlined the dashboard. Instead of bomboarding you with information, it now gives you key data and brings forth predictive data that will guide you to make better decisions.
Many of the reports and data you’re used to finding has been reorganized but the most important metrics are still there.
The most significant difference between GA4 and Universal Analytics is how it collects data. With the rise of phone-based apps, marketers now have more insight into what customers are doing across platforms.
GA4 tracks both web and app data in its newest version so you can see the full customer journey from acquisition to engagement to conversion and retention.
This is all accomplished through a unique ID applied to a user when they first register a session on your website or app. Ultimately, this means better visibility on what your customers are doing across all your properties.
Analysis and Reporting
In addition to new data collection methods, GA4 provides more advanced analysis and reporting capabilities than Universal Analytics. The new analysis tools are built on algorithms that identify trends and patterns in your data, making it easier to identify opportunities for improvement. For example, GA4 can predict the likelihood of a user converting based on their behavior on your website.
GA4 also offers a more flexible reporting interface, allowing you to create custom reports and dashboards that fit your specific needs. It will take some time to create or recreate your old reports in Universal Analytics (which is where we can help!), but the option to personalize your reports for your company is a much-needed update on Google’s end. Also, GA4 has a built-in data exploration tool enabling you to dive deeper into your data and analyze it from different angles.