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Why Manufacturers Need Marketing to Maximize their Success

Why Manufacturers Need Marketing to Maximize their Success

by David.Lillard

Marketing Tactics in Manufacturing Often Lag Behind Other Industries I often remark that manufacturers, especially industrial manufacturers, are marketing like it’s 1995 – Trade Shows, Print Ads, and Product Cut Sheets are the extent of their marketing...
Seven Marketing Tactics to Scale an Already Successful Business

Seven Marketing Tactics to Scale an Already Successful Business

by David.Lillard

Congratulations. If you’re reading this, I assume you’re running (or working in) a successful business. Mind you the word ‘success’ means different things to different people. Maybe you’ve been in business for decades, weathering...
Trade Show Marketing – Seven Easy Ways to Get More Leads

Trade Show Marketing – Seven Easy Ways to Get More Leads

by David.Lillard

Depending upon which industry you serve, trade shows and industry events may still make up a large percentage of your marketing budget. There’s nothing inherently wrong with trade shows, but unfortunately, most companies waste this opportunity to get in front of...
How To Align Sales and Marketing Efforts with Content Marketing

How To Align Sales and Marketing Efforts with Content Marketing

by David.Lillard

Master the Power of Influence:How Content Aligns Your Sales and Marketing Teams’ Efforts Too often, B2B sales and marketing teams are misaligned, with each department seeming to move in its own direction and failing to leverage each other’s efforts. Can Sales and...
10 Ways a Website Maintenance Plan Turns Your Website Into a Lead Machine

10 Ways a Website Maintenance Plan Turns Your Website Into a Lead Machine

by David.Lillard

Back in the late 90s/early 2000s there was an infomercial for a microwave oven that could cook virtually anything. After loading a massive turkey dinner inside, the host would prime the audience – it was time to chant the magic phrase, “Set it and forget it!”...
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