Google Analytics: Upgrade to GA4

Google Analytics: Upgrade to GA4

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The July 1 deadline means there’s very little time left to upgrade to GA4 or lose your data. If it seems like Google is constantly changing things, then you’re probably right. While every update doesn’t warrant your full attention, this one does. You...
How To Measure Website Performance

How To Measure Website Performance

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While having a website is a pre-requisite for businesses these days, many companies aren’t effectively using their best tool for generating leads. I’ve heard countless leaders tell me: We hate the way our website looks or works I never send anyone to our...