Google Analytics: Upgrade to GA4
The July 1 deadline means there’s very little time left to upgrade to GA4 or lose your data. If it seems like Google is constantly changing things, then you’re probably right. While every update doesn’t warrant your full attention, this one does. You...
10 Ways a Website Maintenance Plan Turns Your Website Into a Lead Machine
Back in the late 90s/early 2000s there was an infomercial for a microwave oven that could cook virtually anything. After loading a massive turkey dinner inside, the host would prime the audience – it was time to chant the magic phrase, “Set it and forget it!”...