Marketing Tactics in Manufacturing Often Lag Behind Other Industries I often remark that manufacturers, especially industrial manufacturers, are marketing like it’s 1995 – Trade Shows, Print Ads, and Product Cut Sheets are the extent of their marketing...
If You’re Not Doing These Three Things, It’s Time to Catch Up In today’s fast-paced marketing world, you have to stay on top of the latest trends if you want to remain competitive. Unfortunately, some businesses neglect their marketing, putting them...
If you know anything about us, it should be how much we love clarity. Because we love it so much, we’ve decided to make a change and rebrand Spartan Branding Co. To clearly communicate what we do, we’ve become Spartan Marketing. Where We Started When we...
Congratulations. If you’re reading this, I assume you’re running (or working in) a successful business. Mind you the word ‘success’ means different things to different people. Maybe you’ve been in business for decades, weathering...
Depending upon which industry you serve, trade shows and industry events may still make up a large percentage of your marketing budget. There’s nothing inherently wrong with trade shows, but unfortunately, most companies waste this opportunity to get in front of...
Master the Power of Influence:How Content Aligns Your Sales and Marketing Teams’ Efforts Too often, B2B sales and marketing teams are misaligned, with each department seeming to move in its own direction and failing to leverage each other’s efforts. Can Sales and...
