How Strategic Marketing, Not Just Tactics, Transforms Business Performance
Great products and services aren’t enough. Winners quickly connect what they sell to exactly who needs it. And the gap between businesses that thrive and those that stall almost always comes down to one thing: strategy. Not random tactics. Not “let’s try...
In-House vs Outsourced Marketing: Which is right for you?
I’m going to admit something. Some companies grow quite successfully without an intentional marketing plan. In some cases, the owner is a great networker and salesperson, so she or he has no issue finding new work. Sometimes the company is so good at serving...
5 Tips for Creating a More Effective Strategic Marketing Plan in 2019
The calendar just flipped to 2019. That’s right, it’s now that time of the year when you’ll search for a way to turn your eights into nines for the next 4-6 weeks. Pro Tip: Stop trying. You can’t without making it look like the nine is in a different super-bolded font...
How Much Should You Be Spending on Marketing?
I’ll get the straightforward answer out of the way; it depends. There are figures out there such as the 5% rule which states you should spend 2-5% of your budget on marketing. Other figures including recommendations from the U.S. Small Business Administration put...