7 Things You Should Be Doing to Market Your Business Effectively
Marketing? Marketing!? Who has time for marketing? We have salespeople to generate our revenue. Our operations or client services team is delivering on what we’ve sold. Our accounting department makes sure we are paying our bills and getting paid on time. HR is...
Do You Know Your Customer?
It is no secret that the most successful sales and marketing efforts focus primarily on the customer and their needs before introducing a product or service. You are expected to position your brand as a solution to a problem making the buying decision a logical one. ...
5 Tips for Creating a More Effective Strategic Marketing Plan in 2019
The calendar just flipped to 2019. That’s right, it’s now that time of the year when you’ll search for a way to turn your eights into nines for the next 4-6 weeks. Pro Tip: Stop trying. You can’t without making it look like the nine is in a different super-bolded font...