Back in the late 90s/early 2000s there was an infomercial for a microwave oven that could cook virtually anything. After loading a massive turkey dinner inside, the host would prime the audience – it was time to chant the magic phrase, “Set it and forget it!”...
Trends in the manufacturing and industrial industries show that B2B customers are changing their expectations. For example, B2B clients are starting to prefer more of a B2C buying experience even though the purchasing journey is longer than the purchase of consumer...
