It is no secret that the most successful sales and marketing efforts focus primarily on the customer and their needs before introducing a product or service. You are expected to position your brand as a solution to a problem making the buying decision a logical one. ...
The calendar just flipped to 2019. That’s right, it’s now that time of the year when you’ll search for a way to turn your eights into nines for the next 4-6 weeks. Pro Tip: Stop trying. You can’t without making it look like the nine is in a different super-bolded font...
Are you finding it difficult to attract real prospects with your content and your marketing efforts seem hopeless? Don’t Worry! You’re not alone! The majority of companies and organizations out there aren’t confident in their blogging or digital...
Have you met StoryBrand? You probably have since it’s plastered all over our website, collateral, social media posts, etc. I don’t have a tattoo… yet but if I did it would probably be our company’s BrandScript. If you haven’t heard of StoryBrand listen to this...
I’ll get the straightforward answer out of the way; it depends. There are figures out there such as the 5% rule which states you should spend 2-5% of your budget on marketing. Other figures including recommendations from the U.S. Small Business Administration put...
You’ve done everything you’re supposed to. You have a solution to your customer’s most annoying problem. Your team is wearing all the swag you could slap your logo on. The website is live with all the flashy photos, videos, and graphics you could pack into it. Flyers...