Do You Know Your Customer?

Do You Know Your Customer?

It is no secret that the most successful sales and marketing efforts focus primarily on the customer and their needs before introducing a product or service. You are expected to position your brand as a solution to a problem making the buying decision a logical one.  ...
8 Marketing Hacks to Attract More Clients

8 Marketing Hacks to Attract More Clients

Are you finding it difficult to attract real prospects with your content and your marketing efforts seem hopeless? Don’t Worry! You’re not alone!   The majority of companies and organizations out there aren’t confident in their blogging or digital...
How Much Should You Be Spending on Marketing?

How Much Should You Be Spending on Marketing?

I’ll get the straightforward answer out of the way; it depends.   There are figures out there such as the 5% rule which states you should spend 2-5% of your budget on marketing. Other figures including recommendations from the U.S. Small Business Administration put...